Most retailers have an email tool (Mailchimp, Klaviyo) before they start with loyalty. The usual solution is to duplicate everything: separate list in Loyaltey, separate list in Mailchimp, manual sync. That is a time-consuming source of errors.
What we do instead
Loyaltey syncs customers directly to your Mailchimp audience or Klaviyo profiles. Every event — signup, stamp earned, reward redeemed — fires into your email tool. You build segments and flows where you already work.
How to connect
Go to Integrations → Marketing and click "Connect Mailchimp" or "Connect Klaviyo." The OAuth flow takes 2 minutes. Sync starts automatically afterward.