The biggest challenge with digital loyalty programs is that the card gets forgotten. Customer signs up, collects 2 stamps, never opens the app again. Wallet passes fix this.
Why wallet wins
- The pass surfaces automatically when the customer is near the store (geofence).
- Push notifications appear on the lock screen — no email going to spam.
- Stamp counter updates automatically without the customer opening any app.
- The customer doesn't need to download a separate loyalty app.