LOYALTY PROGRAM LAUNCH CHECKLIST
A one-week plan for launching a stamp or points program in a single location.

Before launch
[ ] Pick one template above and write down the earn rule, goal, reward and expiry.
[ ] Work out the cost per visit of the reward with the break-even calculator.
[ ] Decide who can give stamps manually and when (for example, when a scan fails).
[ ] Write the program rules in two or three short sentences.

Launch day
[ ] Put the QR code where customers wait or pay: counter, tables, receipts.
[ ] Brief every staff member with the one-line script.
[ ] Offer a welcome stamp so the first visit already counts.
[ ] Ask every customer at checkout for the first two weeks.

After two to four weeks
[ ] Count members, stamps given and rewards redeemed.
[ ] Compare visit frequency of members with your estimate.
[ ] Turn on a win-back message for members who stopped visiting.
[ ] Adjust the goal or reward if almost nobody is close to completing a card.

Source: https://loyaltey.com/free-tools/loyalty-templates