RETAIL STORE POINTS PROGRAM
Best for: Shops where basket size varies a lot between visits

Program type: Points
Earn rule: 1 point per whole unit of currency spent
Goal: A points threshold you choose, for example 500 points
Reward: A voucher worth a fixed amount on the next purchase
Welcome bonus: A small points bonus when the customer joins
Expiry: Points expire 12 months after they were earned

Rules:
- Points are earned on the amount paid after discounts.
- Returned items remove the points they earned.
- Vouchers cannot be exchanged for cash.

Counter sign: Earn points on every purchase and turn them into vouchers. Scan to join.
Staff script: "Do you collect points with us? Scan here and today's purchase counts."

Useful automations:
- VIP Welcome when a customer reaches a top tier
- Reward Completion Nudge near the threshold

Economics: Reward value ÷ points needed is your effective discount rate. Keep it below your margin.

Source: https://loyaltey.com/free-tools/loyalty-templates