Loyaltey Academy

Guias práticos para fazer a fidelização funcionar — da primeira inscrição a um programa que funciona sozinho.

Before you start

Understand what loyalty means for your specific store and which program fits best.

What loyalty actually means
Loyalty isn't about stamps. It's about giving customers a reason to pick you when they next consider their options.
5 min de leitura
Stamps vs points — which fits?
Both work. The difference is purchase frequency, price point, and how visible the progress needs to be.
4 min de leitura
Set concrete goals before you start
A loyalty program without goals is an accounting problem. Decide upfront what success means.
4 min de leitura
Calculate real ROI before you invest
Not every purchase from a member should count as 'loyalty-driven'. That's the difference between a good and a bad program.
5 min de leitura
GDPR checklist for Norwegian retailers
The Data Protection Authority has been clear: loyalty programs need valid consent. Here are the minimum requirements.
5 min de leitura
Which loyalty model fits your vertical?
Cafés, fashion, salons, and restaurants need different logic. Here's what we recommend per vertical.
5 min de leitura

Phase 1: Launch

The first 30 days — set up the program, connect your POS, and invite your first members.

Create your first program in 10 minutes
The shortest possible path from signup to a working program ready for your first customer.
6 min de leitura
Connect Loyaltey to your point of sale
Automatic stamps are the main difference between a loyalty program that thrives and one that dies.
5 min de leitura
How to get your first 100 members
The most common mistake is waiting for customers to sign up on their own. They won't. You have to ask.
4 min de leitura
Use Apple/Google Wallet — it lifts engagement 3x
A loyalty card in the wallet app is visible every time the customer picks up their phone. It doesn't get forgotten.
4 min de leitura
How to get an SMS sender ID approved in Norway
An alphanumeric sender name lifts open rates by 30%. Here's how to apply.
4 min de leitura
Where to place the QR code in your store
An invisible QR code is a useless QR code. Here are the rules for maximizing signups.
3 min de leitura
Handling refunds and returns
The customer gets a refund — but does she keep the stamp? That's a design decision, not a bug.
4 min de leitura

Phase 2: Growth

From 30 days onward — automation, segmentation, and how to reduce churn.

The three automations everyone should turn on first
Of eight possible automations, three give the most impact in the first 90 days.
6 min de leitura
Segmentation — stop sending the same message to everyone
The simplest segmentation splits top 20% from the rest. That gives 80% of the impact.
5 min de leitura
Reduce churn before it becomes a problem
It's cheaper to keep a customer than to acquire a new one — but only if you spot the warning signs early.
5 min de leitura
Connect Loyaltey to Mailchimp or Klaviyo
Loyalty events from Loyaltey can trigger segments and flows in your existing email tool — no duplicated work.
5 min de leitura
Multi-location: one program or several?
If you have 5 stores, should customers have one card that works everywhere, or separate cards per store?
5 min de leitura
A/B test your automations — it's simpler than you think
Pick one automation. Make two variants. Loyaltey routes half your members to each. After two weeks you know.
5 min de leitura
From 100 to 1000 members in 6 months
The critical transition — from "close contact with every customer" to "automations scale the relationship for you".
6 min de leitura