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Before you start

Which loyalty model fits your vertical?

Cafés, fashion, salons, and restaurants need different logic. Here's what we recommend per vertical.

5 min de leitura

Café / lunch spot

Stamp card with 8-10 stamps for a free coffee/lunch. High frequency, low price point. Skip points — too slow for daily visits.

Fashion store

Points (1 dollar = 1 point) with three tiers. Variable basket size makes stamps unfair — customers feel a t-shirt and a coat shouldn't earn the same.

Salon / beauty

Stamp card, but a higher threshold — typically 5-6 visits for a free treatment. Birthday coupons are non-negotiable.

Restaurant

Lower frequency than cafés but higher basket. Use points + tiers, and lean heavily on win-back after 30 days inactive.

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