Our Verdict: Loyaltey for SMBs, FiveStars for large chains
FiveStars targets multi-location chains with $300+/month budgets. Loyaltey offers wallet-first loyalty at a fraction of the cost with no contracts and instant setup.
Key Differences
Lower Cost
€29/month vs $299-$499/month
No App Needed
Wallet passes vs branded app
No Contracts
Cancel anytime vs 12-24 month lock-in
Target Market
FiveStars Targets Multi-Location Chains
Loyaltey is Perfect For
- • Independent businesses (1-10 locations)
- • Budget-conscious owners
- • Quick setup needed
- • No long-term commitment desired
- • Wallet-first approach
FiveStars is Made For
- • Multi-location chains (10+ stores)
- • Larger budgets ($300+/month)
- • Complex POS integrations
- • Advanced marketing automation
- • Willing to sign contracts
Complete Comparison
| Feature | Loyaltey | FiveStars |
|---|---|---|
| Monthly Price | €29/month | $299-$499/month |
| Target Market | All businesses | Local business chains |
| Customer Experience | Apple/Google Wallet | Branded app |
| Setup Time | Short guided setup | 2-4 weeks |
| No App Download | ||
| Geo Notifications | ||
| Contract | No commitment | 12-24 months |
| Marketing Automation | Basic | Advanced |
| Email Campaigns | ||
| SMS Marketing | Add-on | Included |
| POS Integration | Universal QR | 100+ integrations |
| Multi-location | ||
| Annual Cost | €290 (billed annually) | $3,588-$5,988 |
| Free Trial | 14 days | Demo only |