Free templates, no signup

Free Loyalty Program Templates for Small Businesses

Each template gives you an earn rule, a reward, an expiry rule, wording for the counter sign and a one-line staff script. Copy it, download it as text, or use it with paper cards. Nothing here requires Loyaltey.

Program templates

Coffee shop stamp card

Best for: Cafés and coffee bars where regulars visit several times a week

Program type: Stamp card
Earn rule: 1 stamp per visit with a drink purchase (not per item)
Goal: 10 stamps
Reward: Any drink, any size, free
Welcome bonus: 1 stamp when the customer joins
Expiry: Stamps expire after 12 months without a visit

Rules

One stamp per visit, even when buying for a group.
The reward cannot be exchanged for cash.
One reward redeemed per visit.

Counter sign

Scan to join our loyalty card. Every 10th drink is on us. No app needed, it saves to your phone wallet.

Staff script

"Are you on our loyalty card? Just scan this code with your camera, it takes ten seconds and your first stamp is already on it."

Economics: A free drink every 10 visits is a 10% discount on drinks for members. Check it against your margin in the break-even calculator. Open the calculator

Automate it in Loyaltey: create a stamp card program with these settings, then turn on Reward Completion Nudge when a customer is one stamp away and Win Back Inactive Customers after a few weeks without a visit.

Bakery stamp card

Best for: Bakeries and patisseries with morning regulars

Program type: Stamp card
Earn rule: 1 stamp per visit over a minimum spend you choose
Goal: 8 stamps
Reward: A free pastry or loaf of your choice
Welcome bonus: 1 stamp when the customer joins
Expiry: Stamps expire after 6 months without a visit

Rules

Minimum spend applies to earn a stamp.
Reward items depend on what is in stock that day.
One reward redeemed per visit.

Counter sign

Collect 8 stamps, get a pastry on us. Scan the code, no app download.

Staff script

"We have a digital stamp card now. Scan here and you get your first stamp today."

Economics: Use your ingredient cost for the reward, not the shelf price, when you work out what the card costs you. Open the calculator

Automate it in Loyaltey: create a stamp card program with these settings, then turn on Unclaimed Reward Reminder for customers who completed the card but have not redeemed and Post-Reward Follow-up after a redemption.

Hair and beauty salon card

Best for: Salons, barbers and nail studios with visits every 4 to 8 weeks

Program type: Stamp card
Earn rule: 1 stamp per paid appointment
Goal: 6 stamps
Reward: A discount on the next appointment, or a free add-on treatment
Welcome bonus: None. Visits are infrequent, so keep the goal reachable instead
Expiry: Stamps expire after 18 months without a visit

Rules

Stamps are earned on services, not on retail products.
The reward is booked like a normal appointment.
Not combinable with other offers.

Counter sign

Every 6th visit comes with a treat. Scan to join, it lives in your phone wallet.

Staff script

"Would you like to collect visits on our loyalty card? Your 6th appointment comes with a reward."

Economics: Visits are less frequent, so a lower stamp goal keeps the reward in sight. Price the reward on your time and product cost. Open the calculator

Automate it in Loyaltey: create a stamp card program with these settings, then turn on Win Back Lapsed Customers (90 days) and Anniversary Celebration on the date they joined.

Restaurant visit card

Best for: Casual restaurants, pizzerias and lunch spots

Program type: Stamp card
Earn rule: 1 stamp per visit per table over a minimum spend
Goal: 8 stamps
Reward: A free main course up to a set value
Welcome bonus: 1 stamp when the customer joins
Expiry: Stamps expire after 12 months without a visit

Rules

One stamp per table per visit.
Reward value is capped; the guest pays any difference.
Dine-in and takeaway both earn stamps.

Counter sign

Your 8th visit: a main course on us. Scan the code on your table to join.

Staff script

"Before you pay, you can scan this for our loyalty card. Eight visits and your next main is on us."

Economics: Cap the reward value so large orders do not make the card unexpectedly expensive. Open the calculator

Automate it in Loyaltey: create a stamp card program with these settings, then turn on Reward Ready Push Notification when the card is complete and Win Back Inactive Customers.

Retail store points program

Best for: Shops where basket size varies a lot between visits

Program type: Points
Earn rule: 1 point per whole unit of currency spent
Goal: A points threshold you choose, for example 500 points
Reward: A voucher worth a fixed amount on the next purchase
Welcome bonus: A small points bonus when the customer joins
Expiry: Points expire 12 months after they were earned

Rules

Points are earned on the amount paid after discounts.
Returned items remove the points they earned.
Vouchers cannot be exchanged for cash.

Counter sign

Earn points on every purchase and turn them into vouchers. Scan to join.

Staff script

"Do you collect points with us? Scan here and today's purchase counts."

Economics: Reward value ÷ points needed is your effective discount rate. Keep it below your margin. Open the calculator

Automate it in Loyaltey: create a points program with these settings, then turn on VIP Welcome when a customer reaches a top tier and Reward Completion Nudge near the threshold.

Checklists

Loyalty program launch checklist

A one-week plan for launching a stamp or points program in a single location.

Before launch

Pick one template above and write down the earn rule, goal, reward and expiry.
Work out the cost per visit of the reward with the break-even calculator.
Decide who can give stamps manually and when (for example, when a scan fails).
Write the program rules in two or three short sentences.

Launch day

Put the QR code where customers wait or pay: counter, tables, receipts.
Brief every staff member with the one-line script.
Offer a welcome stamp so the first visit already counts.
Ask every customer at checkout for the first two weeks.

After two to four weeks

Count members, stamps given and rewards redeemed.
Compare visit frequency of members with your estimate.
Turn on a win-back message for members who stopped visiting.
Adjust the goal or reward if almost nobody is close to completing a card.

Staff briefing: running the loyalty card at the counter

Print this for the break room. It covers the questions staff get asked most.

What to say

Ask at checkout: "Are you on our loyalty card?"
If not: "Scan this with your camera. No app, it saves to your phone wallet."
When a reward is ready: tell the customer before they pay.

Common situations

Customer has no smartphone: offer to look them up by email or phone and add the stamp manually.
Scan does not work: add the stamp manually and note it.
Customer wants stamps for a friend: one stamp per visit, per the rules.
Customer asks about their data: they can see and delete their account from the customer app.

Run any of these templates without paper cards

In Loyaltey, customers join by scanning a QR code and keep the card in Apple Wallet or Google Wallet. The Starter plan is free for up to 100 customers.