Our Verdict: Loyaltey for simplicity, Piggy for full CRM
Piggy is a comprehensive Dutch loyalty CRM with email marketing, POS integrations, and gift cards. Loyaltey focuses on wallet-first loyalty - no app downloads, instant setup, and customers use passes they already have in Apple/Google Wallet.
Key Differences
No App Needed
Apple/Google Wallet vs dedicated app
Lower Cost
€29/mo vs €40+/mo
Instant Setup
A short guided setup vs days of onboarding
Complete Comparison
| Feature | Loyaltey | Piggy |
|---|---|---|
| Monthly Price | €29/month | €40+/month |
| Customer Experience | Apple/Google Wallet | Web/App/Cards |
| Setup Time | Short guided setup | Days |
| No App Download | ||
| Points System | ||
| CRM Features | Basic | Advanced |
| Email Marketing | Basic | Built-in |
| Push Notifications | ||
| Geo-fencing | ||
| Free Trial | 14 days | Demo only |