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Comparison
Loyaltey vs Smile.io
Wallet-first loyalty vs Shopify app-based rewards
Our Verdict: Loyaltey for omnichannel, Smile.io for Shopify-only
Smile.io is excellent if you're 100% Shopify and want deep e-commerce integration. But if you have brick-and-mortar stores, use multiple platforms, or want customers to use Apple/Google Wallet instead of downloading an app, Loyaltey is the modern choice at a lower cost.
Key Differences
Wallet-first vs App-based loyalty
No App Required
Customers use Apple/Google Wallet they already have. No app download friction.
Flat Pricing
€29/month for up to 2,500 customers, and free up to 100. Smile.io lists plans from $49 to $599/month; check their site for current pricing.
Works Everywhere
In-store, online, any platform. Smile.io is Shopify-only.
Target Market
Smile.io is Built for Shopify Stores
Loyaltey is Perfect For
- • Omnichannel retailers (online + offline)
- • Coffee shops, restaurants, salons
- • Businesses wanting wallet passes
- • Growing businesses on a budget
- • Anyone who wants geo-notifications
Smile.io is Made For
- • 100% Shopify e-commerce stores
- • Online-only businesses
- • Stores with existing Shopify setup
- • Businesses with larger budgets
- • Those who need deep Shopify integration
Complete Feature Comparison
Feature by feature - see exactly what you get
| Feature | Loyaltey | Smile.io |
|---|---|---|
| Monthly Price | €29/month | $49-$599/month |
| Platform | Universal (All POS) | Shopify Only |
| Customer Experience | Apple/Google Wallet | App Download Required |
| Setup Time | Short guided setup | 1-2 hours |
| No App Download | ||
| Geo-fenced Notifications | ||
| Contract Length | No commitment | Monthly |
| Pricing Model | Flat rate | Per-customer tiers |
| Points Program | ||
| VIP Tiers | ||
| Referral Program | ||
| Google Reviews Prompts | ||
| POS Auto-Stamp | Square + Shopify | |
| Embeddable Widget | ||
| Shopify Integration | Shopify app, activated on request | Native, deep theme integration |
| Email Campaigns | ||
| SMS Marketing | Add-on | Add-on |
| Analytics Dashboard | Included | Advanced |
| Free Trial | 14 days | Free plan available |